• Industry Guidance was the 3rd most visited page accounting for ~7% of pageviews.
• We estimate that 32% of the direct traffic (our largest channel) was from returning visitors. This could potentially be higher for folks that clear cookies or use new devices.
• Organic and referral channels made up 57% of traffic.
• More than half come from the Blueprint page and another quarter visit the industry guidance directly
• 82% click the accordions. The most visited accordions are:

1. Hair salons
2. Gyms
3. Restaurants
4. Places of worship
5. Personal care services
6. Schools
7. Office workplaces
8. Movie theaters
9. Youth sports

• 14% of those 82% open a PDF.

Traffic