<aside> 🥅 Goal: Improve page navigation in order to find the guidance faster and easier.

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Assumptions:

✔️Proved

❌ Disproved

✔️ People are searching for their industry, and they don’t use the language we use

✔️ People are looking for the regulations vs taking care of their employees

VISITING FROM HOMEPAGE - 6% OF TRAFFIC

Visitors coming from the homepage are having a hard time finding the link to the Industry Guidance page.

Low findability and discoverability of links to go to the industry guidance page:

Routes from homepage:

• People want to know → How can I safely open my business?
• What’s open → Blueprint → industry guidance
• County map → Blueprint →
• Menu → Working and living safely → Industry guidance
• Footer → Industry guidance (only direct link but in footer)
• Search → Industry Guidance → Quick answers