🥅. Goal: find out how are the PDFs (content and format) performing for the users.

Assumptions:

✔️ Proved

❌ Disproved

✔️ The date on the cover makes people think it is outdated

• Most business owners that open the PDF will check the date and if it’s dated they won’t read it. The date creates friction because they would expect the state to offer updated guidance and when that is not the case, they feel anxious about not complying.

✔️ The guidance is confusing and contradictory

✔️. People can’t clearly identify what guidance goes on the page vs the pdf

The accordions most searched are:

1. Hair salons
2. Gyms
3. Restaurants
4. Places of worship
5. Personal care services