🥅 Goal: Improve page title to deliver what visitors are expecting.

Assumptions:

✔️ Proved

❌ Disproved

✔️ This page is the source of truth for business owners understanding what they can/cannot do (vs an industry alliance or their county)

❌ Business owners come here at all vs trade alliances or county officials

✔️ Consumers come to get a record of truth

This page is about:

1. getting up-to-date information on what businesses can and can’t do.
2. getting accurate and trustworthy information on regulations

Assumptions:

I trust the state because what the state says we can do, the county will follow” Ma Gonzalez, a consumer. “Bars and restaurant don’t speak government language” Jemma, consultant to restaurant owners “I visit the state page to get a clear clarification of what the state defines as gatherings” Lisa, running a hotel in San Mateo “I am here to see how the state defines farmer markets because our county Tulare is the only one that doesn’t include other vendors outside famers” Lisa, representative farmer’s market in Tulare